Kenneth Greene
Kenneth Greene
As an Associate Creative Director, I successfully oversaw a comprehensive Welcome Series email campaign that spanned 120 days and targeted new members. This campaign involved sending emails sporadically throughout the journey, ensuring consistent engagement and retention. My primary role was to direct the visual direction, adhering to our evergreen style. This required meticulous curation of image selection and the proper use of all graphic elements from our design library, ensuring a cohesive and visually appealing experience for the recipients.
By leveraging our evergreen style, I ensured that the emails maintained a timeless and consistent look, which resonated well with our audience. Each email was crafted to not only introduce new members to our brand but also to gradually build a relationship through visually compelling content and strategic messaging. The use of high-quality images and well-designed graphic elements played a crucial role in capturing attention and enhancing the overall aesthetic appeal, leading to higher open and click-through rates. This Welcome Series ultimately contributed to increased member engagement and loyalty, marking the campaign as a significant success.