Hoop Dreams

Hoop Dreams is a social impact lifestyle brand at the intersection of sport, apparel, and culture. The brand is aimed at those who have an inherent love of basketball and hoopers at all levels of the game. Hoop Dreams will provide a platform and resources to help hoopers control their destiny and live their Hoop Dreams on and off the court. A portion of company proceeds will be utilized to communities and the kids in need.

For this project I was approached by Michael B. Jordan and his business partner Jessica Estrada to create branding, a set of guidelines, and inspiration boards for a new company they started.