Kenneth Greene
Kenneth Greene
As an Associate Creative Director, I successfully oversaw a Black Friday campaign that not only captured the festive spirit but also aligned seamlessly with our holiday style guide. By ensuring that all graphics were consistent with our established holiday themes, we were able to create a cohesive and visually appealing campaign that resonated with our audience. I worked meticulously with our team of designers, providing clear guidelines and feedback to maintain the integrity of our brand throughout all visual elements.
In addition to the creative aspects, I played a crucial role in coordinating with producers and business owners to ensure timely delivery of content and product information. By maintaining open lines of communication and staying on top of deadlines, I ensured that all necessary assets were available when needed. This diligent oversight allowed us to execute the campaign smoothly and effectively, ultimately driving significant engagement and sales during the Black Friday period.