Kenneth Greene
Kenneth Greene
Sam’s Club Instant Savings is a key omni-channel marketing event that occur eight times a year. Aside from releasing a 48 page printed book, this event is also supported by a substantial digital marketing campaign. Each book/campaign tells its own seasonal story supported by brand photography and private label imagery as well.
I’m involved from the inception of this work providing creative feedback and direction on cover ideas, product shots and spread concepts. I also attend photoshoots for this work to ensure all imagery meets our visual standards. In the case of the February 2025 book shown below, the Big Game style guide I created was utilized for graphic elements integrated into the book and digital campaign.
Agency: Dentsu