Sam's Club Brand Anthem

Director: Brendan Gibbons | Agency: Arnold

Group Creative Director: Jonathan Stiers

Associate Creative Director: Kenneth Greene

The Sam’s Club Brand Anthem video was a 60 second CTV production meant to demonstrate the essence of what the Sam’s Club brand is all about. Great value, happy hosting, family and community are a big part of the Sam’s Club nucleus, which this video is meant to demonstrate.

I was fortunate to be a part of this project which was shot in Los Angeles. I participated on set for video production where I was able to provide ideas like a pepperoni smiley face pizza, or catching little nuances in talent and product placement. I learned a tremendous amount about CTV production during this project as well as talent and set direction.