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This store display was created to exude urbanity, as well as street and youth culture. I began by generating a hand drawn tag for G BY GUESS, and then colorized it to have the bright contrasting colors that G customers love. I eventually spray painted a similar tag on a backdrop for a rooftop photoshoot having LA in the background. With the surrounding imagery and props in the window, an outdoor city-like feel was created. I couldn't get enough of the 80's boom box that the team purchased on ebay, which I subsequently taped and painted gold. I need another for my house.